When is the Best time to send Emails?

Thinking about when’s the best time to send emails to customers or clients is often overlooked.

However, if you think about it, the day and time you send emails makes a huge difference.

There are discussions, varying opinions and circumstances that will influence when to send marketing emails from business to business.

We will discuss some of the factors to consider.

When will they Open, Read and Act On my Email?

Should I send my Emails on a Monday morning?

There are reports out there that say yes, Monday morning is a good time to send your emails.

There are, however, several conflicting opinions and reports.

These argue B2B clients and customers will be implementing business objectives and ideas they’ve been contemplating over the weekend.

On a Monday morning, they may well have many things to get on with and are, to a certain extent, not interested in your offers or invitations just right now.

Agreeing with the latter argument, we do not believe that first thing on a Monday is the best time to send emails or maximise your email’s potential.

Remember, we want our emails to be opened, read and acted on. Ask yourself, do they have the time to do so?.

How about sending my Emails on a Friday?

As with Monday morning, Friday is not the best time to send emails.

Your clients are likely to be wrapping up their business week.

If your email does get opened and read, lucky you, we can expect your call to action to be forgotten over the weekend.

Should I Send My Emails over the Weekend?

If you want your business email messages to be opened and read, don’t send them on Saturdays or Sundays.

These are typically days for rest and family time. An email is likely the last thing people want to consider.

Your audience might not see your message at all, and it would be as if you didn’t send it at all.

We think, for B2B at least, stick to workdays when sending emails.

Leaving Tuesday, Wednesday and Thursday as the best days to send emails.

Ok, so we have narrowed down the best day, in our opinion, to send your emails.

What about the time of day?

Should your email be sitting in the inbox of your clients and customers first thing?

I’m betting not, for the same reasons as why Monday is not the best time for your message to be seen and opened.

Your target audience is likely to be busy with other matters. Lunchtime is also to be avoided, people are not likely to be at their computer.

So, When is The Best Time and Day To Send Business Emails?

The best times therefore to send your Emails are 10-11am and 2-4pm with B2C reaching after 4pm.

The best days are

  • Tuesday,
  • Wednesday,
  • Thursday.

Please remember that every business will have impacting factors on the opportune time to send emails.

The only real way to know your best time is to get stuck in and start Email Marketing.

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