Customer Relationship Management
Managing your leads, client and customer contacts, interactions, emails and support is an essential part of your business. Done manually this can be time consuming and hard to track aspect of your management teams job. A Customer Relationship Management system can help you with this part of the business management process.
Lead Management for you and your team.
CRM software is used to support these processes, storing information on current and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.
What is Customer Relationship Management
Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers.
Details on any customer contacts can also be stored in the system. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing.
While the term is generally used to refer to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM strategy requires a holistic approach.
CRM initiatives often fail because implementation was limited to software installation without providing the appropriate motivations for employees to learn, provide input, and take full advantage of the information systems.